If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

After spending what can seem like a very long time, and sometimes quite a bit of money, you might be asking yourself: “Does any home based business really work?” Of course the answer is “yes,” but it sure can seem that none do. Why don’t we look at some clues that should let you feel pretty good about knowing very quickly what you should avoid.First, if you look at an opportunity where you are being promised the world for one up-front price that seems pretty expensive, you might want to reconsider. Why? Because an opportunity that makes sense should provide a real person who will coach you through a learning curve to be sure that you can be successful, but they are going to want payment over the time they are providing that coaching. If all the money is up-front, what’s the incentive to be there for you over time.Second, if you can’t talk with a real person about this home based business, you should question whether or not it’s for real. Not only should you be able to talk with one person, but you should be able to get references from many and you should be able to choose who you call from that list. Of course there will be successes and failures, but you should get a feeling that you’re getting honest, realistic answers from the people you call.Third, if you don’t have to do any work and you’re going to get rich, forget about it! No such animal exists. It it did, it would be guarded like the crown jewels. Why would anyone make you rich if you provided nothing in return? You’ll only get rich through intelligent work, often by learning from a master. It doesn’t have to be back-breaking but it will require work over an extended period of time.Next, be very careful about joining a home based business that provides you with a replicated web-site. Almost always, those sites are identical to every other site in the company with the exception of having your name on it, in small print, I might add. The search engines will never rank your site. Your site won’t provide any unique content, nor will the content evolve and add value over time.So, when will a home based business really work? When you are branding yourself with your own proposal, product, service, education, etc. You’ll immediately ask how you can do that, if you don’t have such an offering. The first thing to do is learn how to properly market the offering on-line. It doesn’t really matter what it will be. When properly marketed, it will come from your branding. You might even recommend other products or services from others but to people who have come to know and trust your recommendations. So learn how to get to that level on-line and you’ll have your home based business that really works.